Make your selection of counsel more than a beauty contest
The means by which in-house attorneys choose outside counsel has received less attention than has the choices that they make. The process, though, can impact the choice greatly. A procedure that enlarges the pool of candidates or that focuses the selection method more precisely to match the needs of the matter at hand is likely to yield a better choice.
Depending on the complexity or other attributes of the matter at hand, a request for proposals for service or a request for qualifications or a simple beauty contest might be the method of choice. In any event, a careful, well-planned process will serve the company's interest much better than one done simply because "it's always been done that way."